Profiles


Professional Profiles at the Extenda Offices in the USA (Miami and New York).

Miami Office

Jordi Boada - Executive Director

Jordi Boada has a strong background in Trade and Investment Promotion, International Business Development and International Relations. He is director of Extenda Miami and country manager since 2004. From 2000 to 2003 he was director of Extenda in Prague, in charge of the Czech Republic and Slovakia. Previously he was a Foreign Trade Consultant at the Commercial Section of the Spanish Embassy in Prague. Jordi holds a Master in International Relations at CEI, an associate degree in Political Sciences and a degree in English and German Literature at the University of Barcelona. He studied at the Diplomatic School in Madrid and Centro de Estudios Internacionales in Barcelona from 1993 to 1995. He has also studied at Sciences Po, l'Institut d'études politiques (IEP) de Paris, at the Institut Universitaire de Hautes Etudes Internationales in Geneva and at the Executive Program-RCC at Harvard.

Juan Carlos Pereira - Senior Business Development Executive

Juan Carlos Pereira is highly experienced in Business Development and Market Research, with an deep knowledge of the industrial sector. Juan Carlos is a young executive that excels introducing new companies in the US Marketplace. He is great in defining and executing strategies in business development, sales and product marketing. Before joining CG-MGS he worked in business development and marketing for several Spanish companies in the US in the field of renewable energy and drones, two of the most innovative industries nowadays . 
Juan Carlos holds a Bachelor´s degree in Law and postgraduate studies in International Companies Management at EOI Business School in Seville, Spain.
From April 2015 he is working as Senior Business Development Manager at the Extenda Office in Miami.

New York Office

Michael Wieting - Executive Director

Michael Wieting is a Business Development Executive with over 12 years of professional experience in the US market. From 2002 to 2008 he worked in the New York Metro Area as the Director of the Retail Division in the United States for a Spanish manufacturer of consumer products, and since 2008 he is the Director of Extenda in New York.Michael is highly skilled in sales and marketing strategies and has proven success in: Identifying market opportunities, developing new projects and delivering superior results. Building and maintaining relationships with key corporate decision makers. Establishing high profit accounts with excellent levels of retention and loyalty.
Michael has attended the MBA Program at the George Washington University in Washington DC and the Executive Program-RCC at Harvard University in Cambridge, Massachusetts. He holds a BA in Economics and Business Administration at the Complutense University in Madrid.


Nicolas Fontanillas - Market Analyst

Nicolas Fontanillas is an experienced marketer who has worked over 16 years in the advertising industry for remarkable brands of Spain, United States and Chile. In 2004 he co-founded Bang! Studio Creativo, a boutique advertising agency where he worked as Marketing Director for 10 years with proven success in more than 100 advertising campaigns for government clients like Corporacion Tecnologica de Andalucia, Consejeria de Gobernacion, Ayuntamiento de Sevilla or Camara de Comercio de Andalucia, as well as private companies like Below Group, FCB TAPSA, Brassica Group, Uniclinic, Balumba, Albatros, Persan, Abengoa or Cafe Catunambu among others. Before joining the Extenda USA team, he was the Marketing & Creative Director of Instituto Cervantes New York.

Nicolas holds a Master in Marketing at ESIC Marketing & Business School, and an associate degree in Advertising and Public Relations at the University of Wales.